How to Read Illustrated SMART SALES PEOPLE: Fiction MOBI
SMART SALES PEOPLE DON’T ADVERTISE:10 Ways To Out Smart Your Competition With Guerilla MarketingTom RichardIncreased Traffic 13Increased Brand Awareness 14Lower Your Average Cost Per Lead 16Pre-Qualified Traffic 18Referral Partners -- A Bonus 20The Grass Roots Company 23Your Guerilla Network Is Your Customerʼs Resource 25Building Your Guerilla Network Partner Only With Those Who “Get It” 29Must Be Mutual -- Get It In Writing 31Revaluate On A Regular Basis 33Quid Pro Quo - “Something For Something” 36Building Your Resource Team 38 Recruiting Your Guerilla PartnersThink Like Your Customer 41Do Your Research 44Reach Out To Them 46Getting StartedThe Foundation Of Everything -- The “Thank You” Packet 53What It Should Look Like 55Pieces Of Value 59Follow The Yellow Brick RoadYou Paid For It -- Use It 63Your Website -- The Foundation of Everything 68Providing Value On Your Website 71Capture Information At All Costs 72Guerilla Marketing Ideas Creating Your Guerilla Programs 75Outdoor Recreation 78Scuba Diving 78The Boat Store 81The Outdoor Retail Specialty Shop 86The Appliance Store 90The Casual Dining Restaurant 94 The Chain of Sandwich Shops 98The Dry Cleaner 106The Newsletter Idea 108The Running Club 112Get Active America 116Summary -- You Get The Point 119Strength Of The TeamStrength In Numbers 121Your Marketing CalenderSet Goals -- Have A Plan 127Talk To Your Customers 129Final WordTraditional Marketing 131
