Low Prices, Differentiation and High Value: A Business Strategy Paper on the Subject of Prices and Competition
Low Prices, Differentiation and High Value: A Business Strategy Paper on the Subject of Prices and Competition

How to Read Low Prices, Differentiation and High Value: A Business Strategy Paper on the Subject of Prices and Competition RTF

A Business Strategy Paper on the Subject of Prices and Competition• Current business strategy presents a false choice: Low Price or Differentiation• Market leadership is determined by low prices and “High Value”• Sellers routinely overestimate ability to provide unique differentiation• Eventual failure of differentiation leads to competitive substitutions• Consumers benefit from low prices – Low prices create a large social gain

  • Released: January 22, 2021
  • Author: Thomas Lyons
  • Rating: 5
  • Publisher: Ebook Store Group
  • Total Page: 35 pages
  • File Size: 111 KB

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