Feel Free Read Managerial Economics: Three Realms of Life Kindle
Managerial EconomicsA PROBLEM SOLVING APPROACHC O N T E N T SPreface: Teaching Students to Solve ProblemsxiiiSECTION IProblem Solving and Decision Making1CHAPTER 1INTRODUCTION: WHAT THIS BOOK IS ABOUT3Using Economics to Solve Problems3Problem Solving Principles4Test Yourself5Ethics and Economics6Economics in Job Interviews8Summary & Homework Problems10End Notes10CHAPTER 2THE ONE LESSON OF BUSINESS11Capitalism and Wealth12Does the Government Create Wealth? 13Why Economics is Useful to Business14Wealth Creation in Organizations16Summary & Homework Problems17End Notes19CHAPTER 3BENEFITS, COSTS, AND DECISIONS21Background: Variable, Fixed, and Total Costs22Background: Accounting Versus Economic Profit23Costs are What You Give Up25Sunk-Cost Fallacy26Hidden-Cost Fallacy28A Final Warning28Summary & Homework Problems29End Notes31CHAPTER 4EXTENT (HOW MUCH) DECISIONS33Background: Average and Marginal Costs34Marginal Analysis35Incentive Pay37Tie Pay to Performance Measures that Reflect Effort 38Is Incentive Pay Unfair? 39viiCopyright 201 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional cont
