Market Entry Strategies: Internationalization Theories, Concepts and Cases
Market Entry Strategies: Internationalization Theories, Concepts and Cases

How to Download Market Entry Strategies: Internationalization Theories, Concepts and Cases MOBI

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

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  • Released: September 21, 2020
  • Author: Mario Glowik
  • Rating: 5
  • Publisher: De Gruyter Oldenbourg; 3rd edition (October 12, 2020)
  • Total Page: 413 pages
  • File Size: 8659 KB
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