How to Read Starting a Business and Business planning step by step guide:: Learn how to start a successful business enterprise using this simplified and detailed guide. DOC
Let me humbly welcome you to the world of business planning. I feel deeply privileged and honored that you have chosen our book as your preferred guide to learning how to start a business, engage in business planning, write an incredible business plan and implement it.This is a complete business startup and planning course that will help you understand what constitutes a good business planning and makes a business plan incredible and easy to implement and why a business plan is required in a new start-up business as well as in an existing business. The ultimate purpose of a business enterprise is to maximize shareholder return on invested capital. However, the biggest challenge that most businesses face in realizing this purpose is lack of proper plans of action. A business that does not engage in business planning is run in a haphazard manner and this creates chaos and lack of direction.In order for a business to increase the return on invested capital (also known as shareholders value), it needs to identify and focus on items and areas that represents that increase. Items that increase this return includes net profits earned, increase in assets value, goodwill, market share growth, innovations, patents and trademarks, intellectual properties etc. There are other items that may lead to decrease in the shareholder’s value and they include revenue losses, loss of goodwill, loss of assets, obsolete stocks, assets and technology, decline in market share, devaluation, wastage, theft, inefficiencies etc. The management responsibility is to offer leadership, define strategies, provide and manage business resources effectively so as to increase the shareholder’s value bearing in mind that any business activity either increases or decreases that value. The process of making these strategies and decisions is what is referred to as business planning and the final output of that process is a business plan.The purpose of a business plan is to describe how the business intends to increase this value and it acts as a daily guide to action and a control to all activities in a business venture. A successful business venture requires superior leadership and an effective business system that integrates the human resources, operations, business strategy and customers so as to produce the superior results. This book includes everything that you need to know and do in order for you to start a successful business enterprise, engage in business planning process and confidently write a comprehensive business plan for any type and size of a business venture.
